Billboard Outdoor
Advertising
Billboard.
A billboard ( Sometimes also called a hoarding in the UK and many other
parts of the world ) is a large outdoor advertising structure ( a billing board
) , typically found in the traffic areas such as alongside busy roads .
Billboard present large advertisement to passing pedestrians and drivers
. Typically showing large , ostensibly with slogans and distinctive
visuals , billboards are highly visible in the top designated market areas
. Bulletins are the largest , most impectful standar - size billboards .
Located primarily on major highways , expessways or principals arterialas ,
there command high - density consumer exposure ( Mostly to vehicular
traffic ). Bulletins afford greatest visibility due not only to their size ,
but because they allow creative " Customizing " through extensions
and embellishments . Posters are the other common form of billboard advertising
, located chiefly in commercial and industrials areas on primary and secondary
atterial roads . Posters are a smaller format than bulletins and are viewed
principally by residents and commuter traffic , with some pedestrian exposure .
Painted
Billboard
Allmost all these billboards were painted in large studios . The image was
projected on the series of paper that made up the billboard . Line drawings
were done , then traced with a pounce wheel that craeted perforated lines . The
patterns were then "pounced" onto the board with a chalk filled
pounce bag , marking the outlines of the figures or objects . Then , using oil
paints , the artists would actually use large brushes to paint the image . Once
the panels were installed using large hydraulic booms the panels . These large
, painted billboards were especially popular in los Angels where historic firms
such as Foster & Kleiser and Pacific Outdoor Advertising dominated the
indutry . Eventually , these painted billboards gave way to graphic
reproduction , but hand - painted billboards are still in use in some areas
where only a single board or two is required . The "Sunset Strip" in
Los Angeles in one area where hand - painted billboards can still be found ,
usually to advertise upcoming films or albums in the heart of the entertainment
industry .
Advertising Style
Billboard advertisements are designed to catch a person's attention
and create a memorable impression very quickly , leaving the reader thinking
about the advertisement after they have driven past it . They have to be
readable in a very short time because they are usually read while being passed
at high speeds . Thus there are usually only a few words , in large print, and
a humorous or arresting image in brilliant color . Some billboard designs spill
outside the actual space given to them by the billboard , with parts of figures
hanging off the billboard edges or jutting out of the billboard in three
dimensions . An example in the United States around the turn of the 21st
century were the billboards (a chicken sandwich fast food chain) , which had
three-dimensional cow figures in the act of painting the billboards with
misspelled anti-beef slogans such as "frendz don't let frendz eat beef
." George Stonbely created the famous Time Square billboards . Including
one on one times square . The first "scented billboard," an outdoor
sign emitting the odors of black pepper and charcoal to suggest a grilled
steak, was erected on NC 150 near Mooresville , North Carolina by the Bloom
grocery chain. The sign depicted a giant cube of beef being pierced by a large
fork that extended to the ground . The scents were emitted between 7–10 a.m.
and 4– to 7 pm from 28 May 2010 through 18 June 2010 .
Digital
Billboards
A digital billboard is a billboard that is created from computer
programs and software . Digital billboards can be designed to display running
text, display several different displays from the same company , and even exist
to provide several companies a certain slot of time during the day. Because of
the versatility and increased potential revenue for these signs , they are
likely to become the standard for the future . Some companies that create the
intelligence behind digital billboards are Four Winds Interactive , Scala and
Helius .
Mobile Billboards
Outdoor Advertising , such as a Mobile Billboard , is effective because it’s
hard to ignore . According to a UK national survey , it’s also memorable .
Capitol Communications Group found that 81.7 percent of those polled recalled
images they saw on a moving multi-image sign . This is compared to a 19 percent
retention rate for static signs . Unlike a typical billboard, mobile billboards
are able to go directly to their target audience . They can be placed wherever
there is heavy foot traffic due to an event – including convention centers,
train stations, airports and sports arenas . They can repeat routes, ensuring
that an advertiser’s message is not only noticed, but that information is
retained through repetition .
Infitable Billboards
An inflatable billboard is an inflatable framework with an attached banner
ad. Most of them famously appear near sports events or exhibitions. Inflatable
billboards can be installed nearly everywhere standing free . They are secured
with counter weights and tensioning ropes .
Multi-Purpose
Billboards
Some billboards are not used only for advertising ends ; they can be multi-purpose
, meaning that they can have more than one function . So, an advertising sign
can integrate its main purpose with telecommunications antenna and/or public
lighting support . Usually the structure has a steel pole with a coupling
flange on the above-fitted advertising billboard structure that can contain
telecommunications antennas . The lighting power supply cables and any possible
antennas are placed inside of the structure and fastened on appropriate steel
wires .
Other Types of Billboards
Other types of billboards include the billboard bicycle , which is a
billboard attached to the back of a bicycle or the largest mobile billboard, a
special advertising trailer to hoist big banners . Mechanical billboards are
billboards that display three different billboards at different times, because
the three advertisements are attached to a conveyor that rolls around inside
the billboard. There is also such thing as a three-dimensional billboard , such
as the ones at Piccadilly Circus , London , although this type of billboard is
arguably mistaken for a simple advertising sign.
Highway
Many signs advertise local restaurants and shops in the coming miles , and
are crucial to drawing business in small towns . One example is wall drug,
which in 1931 erected billboards advertising "free ice water" and the
town of Wall , South Dakota was essentially built around the 20,000 customers
per day those billboards brought in (as of 1981) . Some signs were placed at
great distances , with slogans such as "only 827 miles to Wall Drug, with
FREE ice water ." In some areas the signs were so dense that one almost
immediately followed the last. This situation changed after the Highway
Beautification Act was passed; the proliferation of Wall Drug billboards is
sometimes cited as one of the reasons the bill was passed. After the passage of
the act , other states (such as Oregon) embarked on highway beautification
efforts .
Non-Commercial
Use
Not all billboards are used for advertising products and service- non profit
group and government agencies use them to communicate with the public. In 1999
an anonymous person created the God Speaks billboard campaign in Florida
"to get people thinking about God ", with witty statements signed by
God . " Don't make me come down there ", "We need to talk"
and "Tell the children that I love them" were parts of the campaign,
which was picked up by the Outdoor Advertising Association of America and
continues today on billboards across the country . South of Olympia ,
Washington is the privately owned Uncle Sam billboard. It features conservative
, sometimes inflammatory messages, changed on a regular basis. Chehalis farmer
Al Hamilton first started the board during the Johnson era , when the
government was trying to make him remove his billboards along Interstate 5 . He
had erected the signs after he lost a legal battle to prevent the building of
the freeway across his land . Numerous legal and illegal attempts to remove the
Uncle Sam billboard have failed, and it is now in its third location . One
message , attacking a nearby liberal arts college , was photographed , made
into a postcard and is sold in the College Bookstore .
Perusahaan Billboard di Kota bandung :
**SIGNBOARD ADVERTISING**
Jalan Cikondang 27 - Bandung
Phone : 022-73570567
Email : signboardadvertising@gmail.com
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